Cocoa Cup Christmas Pictures

Our set is for the not so traditional xmas cards.

Happy Halloween from Cutlip & Friends!!!

eRelyx Launch Party

Friday October 22nd Gregory Pope launched eRelyx,
a new online marketplace for authenticated pre-owned
luxury watches. They  celebrated their opening at Shreve Crump & Low
in Boston MA, where we photographed the event.

Carrie Peterson Marketing Manager and Gregory Pope Founder – eRelyx

                                                                          David Walker (center) Owner of Shreve Crump & Low

Gregory Pope (right) Founder – eRelyx

Michael Schlow (right) Executive Chef and Owner of Radius, Via Matta, and Alta Strada restaurants

New Gap Logo Shows You Gotta Do Your Homework

Why do huge iconic companies re-brand? When you have a logo that

everyone recognizes, what leads you to change the face of your company?

Declining sales is probably the case for most companies but there could be any

number of reasons. Bottom line is they're making an effort to change how people

look at them. Re-branding can and does work. When done methodically

with hours of research, analysis, and brainstorming, design companies can successfully

create a cohesive look and feel. But that's the easy part. The million

dollar question is getting the right fit. With iconic brands is it becomes especially

difficult to convince consumers that the new brand is better then the old one. 

A good design company usually starts with the messaging. How does the company
want to be seen? What do they want to communicate? Then comes the
creative process where the design team creates a sweet new logo! A logo
that relates to the underlying messaging. Hopefully. Apparently the decision makers
at Gap threw up on their shoes in the undoubtedly countless board meetings and
focus groups. Since unvailing their blue box update, it's been subjected to criticism
and ridicule among the public and designers alike. I guess the higher-ups felt they had
their backs to a wall and got desperate. Bill Chandler, vice president of corporate
communications of Gap says, "We love the design, but we're open to other ideas and
we want to move forward with the best logo possible,". Chandler confirmed last night's
message from Gap facebook page, which announced a newer new logo
will be selected through a crowd-sourced project.

Tonight Gap smothered the crowd sourcing idea on their facebook page and
notified everyone that they are returning to old blue. We've seen this before.
Tropicana did the same thing last winter with their new (horrid) packaging design.
There are tons of ways rebranding can blow up in your face. Ideas get watered down
with too much input or not enough. The key is balance. I think finding the right
designers and having faith in them is important to avoiding catastrophe. Gap surely learned
a lesson... a very expensive lesson. I wonder how much money they flushed away?
Now go do your homework.    

     - Cutlip Design Team

John and Crystals Wedding

John and Crystals wedding was picture perfect and we have the photos to prove it!
Thank you John and Crystal for letting us be a part of your day! Here are a few of our favorites.

Cape Cod Photo shoot

Here are some great family pictures we took on Cape Cod. 

These ten month old twin boys were so good. They had been sitting 

in traffic for hours and managed to pull through for a wonderful shoot. 

Life Style Shoot

Charlie and I spent our saturday setting up and 

photographing lifestyle shots. Here are two of our favorite.